Jun 14th 2019

New Arrival

Take a look at the latest items from exclusive brands that Central has sourced from around the globe.


Endless Summer
Contemporary fashion label, PortsPURE, under Ports 1961 from Canada, has opened its first store in Thailand at Central, offering the most exclusive collection for young women who love to travel.

Blending timeless classic design with contemporary meticulous patterns, designed for discerning women who want to mix and match items to create unique looks, PortsPURE is suitable for modern women who want clothes that are ageless, can be worn again and again without getting repetitive, and can be worn in different styles. The brand’s spring/summer 2019 collection, named ‘La Vacanza’ is inspired by the romantic atmosphere of Italy’s Amalfi Coast.

Key items and must-have pieces include colorful knitwear reminiscent of Positano architecture, tops with puffy sleeves and smocked waists, and retro-style boyfriend jeans that catch everyone’s eye. Interesting details are set in each piece, such as corset waist belts on suit jackets, and T-shirts and jumpers with a vibrant graphic prints.

PortsPURE : Central Chidlom On 2 nd, Central Phuket On 1 st

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Summer Journey 
Retro sportswear fashion and a connection from the past inject vintage charm to Bally’s latest collection.

For its new spring/summer collection, Bally sought enlightenment from road trip photos taken in the ’70s and ’80s, when luxurious sportswear seemed to have cast its magical spell. The journey starts with the pictures of everyday American life taken by two famous photographers, Joel Sternfeld and Stephen Shore, who traveled to various places in California. The sepia tones stirring up the nostalgic atmosphere were then blended with bright colors. At the same time, Bally adds the urban characteristics of Schönenwerd in Switzerland, its birthplace, to create this contemporary collection, and delves into the brands’ archives since 1851 to get ideas for its well-known products such as leather goods and sneakers.

Bally at LUXE Men : Central Chidlom On 4 th

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Live the Life
Central invites you to enjoy summer with MAAJI’s new collection, which celebrates uniqueness, color and happiness. Now that’s "Que Viva la Vida” (how you live your life).

The famous beachwear brand from Spain was born from a mission to create versatile fashion pieces that fuse design with comfort, breathability and lightness. These pieces can be mixed and matched, worn on reverse and used to create various looks.

This season, MAAJI has come up with a collection that represents liveliness, using bold floral prints, fun stripes, abstract images and contrasting tones. The collection comes in six vibrant color schemes, each one complemented by edgy textures and retro-inspired silhouettes.

MAAJI also presents a new beachwear series, which includes V-neck tops, wrap cami crop tops, high-cut bikini bottoms, triangle bikini tops, and UV-cut swimwear. Each piece is injected with fun details such as braiding, hoops, and knitting.

MAAJI : Central Chidlom On 2 nd, Central Pattaya, Central Phuket, Central Patong & ZEN

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Colorful Summer
Make your kids’ summertime more fun with the new lovely items from Sfera Kids’ latest collection.

Sfera Kids is a childrenswear and accessories brand from Spain, known for its vibrant colors and fun prints. Each collection presents cute pieces that appeal to kids of all ages.

This summer, the brand’s collection is livelier than ever, featuring a range of shades, from yellow to khaki, and fun prints on their best-selling T-shirts, such as dinosaurs and surf scenes. Dresses, trousers, sweaters and jackets are also decorated with bold details, creating stylish and dynamic pieces that are as awesome as Sfera's adult offerings.

Casual pieces are highlights of the collection, but there are also formal pieces for all occasions. These pieces are meticulously crafted using comfortable fabrics that kids will love. Complete the look with fun accessories such as shoes, bags, scarves and jewelry to create endless looks this summer.

Sfera Kids : Central Chidlom On 6 th

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Beauty Destination
BFF, a new destination for people who are keen on taking care of themselves, gathers ingredients and innovation-driven cosmetics, skincare and fragrances from all over the world under one roof.

This multi-label beauty store at Central Chidlom displays an impressive selection of products that prioritize premium ingredients and the latest skincare technologies. These include the Celestial Collection from 111SKIN, which uses molecules of rare black diamonds to treat skin, and The Platinum Collection and The Gold Standard Collection from 3LAB, known for being one of the most advanced skincare brands in the world. Other world-renowned, skincare brands on display include Goldfaden MD, Royal Fern, Dr. Barbara Sturm, and EviDenS de Beauté. Look out for Cire Trudon, a distinguished fragrance and wax brand from France that served the French royal family since in the 17th century and beyond.

BFF : Central Chidlom On 2 nd

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Delightful Desserts
‘Wannjai Café’, a destination for premium desserts, stands out for its modern interpretation of authentic Thai recipes, creative presentation, and reasonable prices. 

This cozy café serves delicious desserts that are made fresh daily with carefully selected ingredients. The shaved ice bingsu, topped with sweet cotton made from salted egg yolk, and chewy and aromatic Thai taro balls (bua loi phuek) is a definite must, especially for those who like the combination of salty and sweet in their dessert. Another recommended  treat is the Bingsu Sai Mai with Tao Thueng and Longan Juice, which gives a new taste to a familiar icy dessert.

As for beverages, the menu includes coffee drinks that use specially selected beans from Nan Province. Try the Anchan Cold Coffee, an aromatic brew with blue butterfly pea flower extract and milk, if you want your caffeinated brew with a local twist, or the iced macchiato with palm sugar if you like your coffee sweet. For caffeine-free options, they have the refreshing Anchan Tea with Lemon and Soda. The combination of sparkling soda and fragrant lemon juice provide some relief from the heat.

Wannjai Cafe Living House : Central Rama 3 On 6 th


Forever BLAACK
BLAACK by G2000 offers a new experience in fashion, with styles and silhouettes that revolve around the theme ‘Everything is BLAACK’, everything is intrinsic.      

Central Trading Co., Ltd., the importer of classic clothing brand G2000 from Hong Kong, has recently announced the launch of a new brand, BLAACK by G2000, in Southeast Asia and Thailand for men who always want to look elegant and stylish, and for sartorialists who want to stay true to their personality and to live a life that doesn’t always ascribe to the old rules of fashion.

The brand’s name is a play on words. The color black, apart from symbolising solemnity, also connotes being tasteful and having a timeless sense of style. The first ‘A’ in the name refers to how black is an absorption of different colors. The second ‘A’ stands for ‘alpha male’, an energetic and dynamic man who is usually at the forefront of the trend. These represent the brand’s main concept, which compares the combination of colors that make up black to the peaceful association of people in a multiracial and multicultural community.

For spring/summer 2019, BLAACK by G2000 has unveiled its debut suit collection, which features unique designs and elaborate tailoring. Each suit is exquisitely crafted by tailoring specialists, and are made of quality fabrics imported from Italy. The shirts are key items, guaranteeing a perfect fit on all body types. Accessories, such as cufflinks and bow ties, are also available, representing the personality of discerning gentlemen who pay attention to every detail of life, whether in work or personal matters. Be on your way to becoming an alpha male with BLAACK by G2000’s premium-grade suits.

BLAACK by G2000 : Central Menswear Department, Central Chidlom On 4 th


Fashion Moments
Tommy Hilfiger launches two new collections, one in collaboration with Zendaya and another with Lewis Hamilton. Both lines are shown off in a special show that celebrates the opening of a new branch in Thailand.

The Tommy X Zendaya collection, co-designed with the young American actress and fashion icon, takes inspiration from the strong and confident look of 1970s girls. The collection offers high-waisted jeans, suits embroidered with the letters ‘Z’ and ‘T’, and dresses with playful rainbow stripes and zodiac-inspired prints. The Tommy X Zendaya collection also includes clothes, jewelry.

Another special collection hypes the another collaborative efforts between Tommy Hilfiger and five-time Formula One champion, Lewis Hamilton. Tommy X Lewis is all about LA street style, featuring graphic patterns and a special selection of organic cotton fabric. These pieces, which perfectly combine fashion and meticulousness, crosses from apparel, including accessories and footwear.

Tommy Hilfiger : Central Chidlom On 4 th

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No.200 • May - June 2019

Substance of Style

Digital Magazine Available