The wait is over! ZEN introduces ZEN Beauty, a new zone where you can enjoy world-class beauty experiences #ZENBEAUTY @ZENMegastore
ZEN Department Store, led by its Managing Director of Central Department Store and ZEN Department Store, Natira Boonsri, presents the new and improved ZEN Beauty, a ‘World-class Beauty Landmark’ for all beauty lovers on the level 1 of the luxe department store
ZEN Beauty welcomes beauty lovers to experience a vertical space that features a ‘Maximize Design’ concept, which allows brands to decorate their counters as they wish and to be as creative as they please. The 3,000-square-meter space is sectioned into zones that present world-class beauty products, from makeup to skincare to fragrances, by over 130 premium brands from around the world. The latest beauty innovations are also offered.
Digital technology is introduced to enhance the experience, with LED screens displaying the latest beauty trends across the globe.
Start off the fun at the DIOR BACKSTAGE STUDIO, which features a sleek black counter, purple lighting and a large LED screen.
The space offers the opportunity to experience how it’s like to go backstage at a world-class fashion show. A lipstick bar offers over 1,000 different lipsticks, while a modern display case—the largest in the world—dazzles with the venerable French brand’s skincare and fragrance offerings. In the near future, you can have fun with the Backstage Live Wall, which connects you to the world of DIOR online.
Fans of CHANEL can check out the season’s latest makeup must-haves, such as LES BEIGES DE CHANEL pressed powder for natural flawless skin, LES BEIGES HEALTHY GLOW GEL TOUCH FOUNDATION for a radiant complexion, and LES BEIGES HEALTHY GLOW SHEEK COLOUR STICK for a silky, second-skin finish.
At SHISEIDO, sleek, minimalist design and Omotenashi-style service warmly welcomes everyone to experience premium Japanese beauty.
JO MALONE LONDON offers a magical gift set inspired by Cubism and created by British designer Jonathan Saunders.
The LA MER counter is designed around a ‘Sea to Skin’ concept befitting the brand’s legendary status.
The counter of TOM FORD BEAUTY features a timeless design that incorporates sleek and sophisticated marble and wood decorated with red, white and black details.
SHU UEMURA celebrates its new counter with Rouge Unlimited, a lightweight lipstick in 38 dazzling colors inspired by the vibrance of Tokyo.
CLÉ DE PEAU BEAUTÉ designs its space following ‘The Radiance,’ a concept inspired by the shiny, jewel-like packaging of its Radiance Trio range. The gallery showcases the products in a simple yet elegant design.
AESOP exudes relaxing grandeur with hardwood and powder-coated metals. The Australian skincare brand decorates its counter with gold details and greenery to reflect a tropical vibe.
FRESH brings together inspirations linked to the brand’s definitive principles—art, emotions and experiment—to deliver a unique feel.
URBAN DECAY lets you discover your wild side in a shop-in-shop set-up that features funky design and a ‘Beauty with an Edge’ concept.
You can also indulge in timeless beauty from influential brands such as BENEFIT, BIOTHERM, BOBBI BROWN, BSC, BURT’S BEES, CLARINS, CLINIQUE, COVERMARK, DII, ESTÉE LAUDER, GIVENCHY, GUERLAIN, ILLAMASQUA, KANEBO, KATE, KIEHL’S, KOSÉ, LANCÔME, LANEIGE, LAURA MERCIER, L’OCCITANE, L’ORÉAL PARIS, M.A.C, MAKE UP FOR EVER, MAMONDE, MISTINE, NARS, NYX, ORIGINS, REVLON, SEACRET, SISLEY, SK-II, SNAIL WHITE, SULWHASOO, TBC, THE BALM, THE BODY SHOP, THREE, and YVES SAINT LAURENT BEAUTÉ.
Explore the new and improved ZEN Beauty to get the latest trend updates, check out popular new items, and enjoy exclusive services and special promotions. ZEN Beauty is located on level 1, ZEN Department Store. Find out more at +66-2100-9999
Why visit ZEN Beauty
• Completely new and revamped look
• A new world-class retail experience in Bangkok
• A unique vertical space set-up that features the concept of ‘Maximize Design,’ in which each brand expresses its identity through creative counter design—the first in Thailand
• A variety of makeup, skincare and fragrances by premium beauty brands from around the world
• A Beauty Digital Movement that updates you on the latest beauty trends via gigantic LED screens
ZEN COOL KIDS
The new ZEN COOL KIDS presents a kingdom of imagination for chic children and their equally stylish parents The world of kids is filled with fun, laughter and imagination. ZEN, led by Managing Director of Central Department Store and ZEN Department Store, Natira Boonsri, has transformed theirchildren’s department on the Level 6 into ZEN COOL KIDS, a paradise for little ones that’s packed with creative toys and colorful items from over 200 leading brands.
After a 10-month renovation, ZEN COOL KIDS is ready to welcome children to a land of imagination. Sprawled across 4,000 square meters and decked out in pastel hues, the space is designed to be unique and suitable for imaginative children of all ages. The walls and surfaces at ZEN COOL KIDS depict cute animal characters illustrated by Yossanan ‘Suntur’ Wuthikornsombatkul who was inspired by theme ‘The Animal Party.’ Welcoming children and families are a pink friendly elephant, a kind dinosaur, a sweet bunny, a happy dolphin, a cheerful penguin and a clever monkey. ZEN has also selected cool pieces of art for children to take pictures with.
ZEN COOL KIDS also presents fun and creative activities in various zones. Kids can run and climb to their content at the ZEN Tree House or make new friends at the ZEN School Bus. They can test their imagination by putting together LEGO blocks or explore their artistry at ZEN Creative. Little bookworms can check out the Book Corner, which stocks picture books, development books and children’s stories from various publishers. In the shopping section, boys, especially, will love browsing through shelves stocked full with superhero figurines, planes, and cars. Little misses, on the other hand, will certainly adore the Build-A-Bear Workshop, a concept put together by the Discovery Store. At this zone, kids can personalize their own teddy bear (there are more than 40 types of bears to choose from), choosing the doll’s stuffing, clothing, voice and name. After they’ve exhausted all the activities at ZEN COOL KIDS, little sirs and misses can take photos at the Smile For Me corner before heading home.
ZEN COOL KIDS also has a selection of babies’ clothes and post-natal products for parents who only want the best for their newborns. The Little Natural & Organic corner displays all things natural for babes by brands such as ANTHOKID, EVOLI, PUFFGUIN, LEMOON, ENFANT, KHUN, BAYBEE ORGANICS and CHICCO.
Stylish parents with equally stylish tots will find inspiration from a selection of Thai and international brands for kids, such as GUCCI KIDS, ARMANI JUNIOR, KENZO KIDS, PAUL SMITH JUNIOR, RALPH LAUREN, LACOSTE KIDS, DIESEL, CPS, LEE, AIIZ BABY, DISNEY JEANS, GINGERSNAPS, GUESS, LITTLE RENOWN, MIKI HOUSE, PAUL FRANK, PRETTY G, SANRIO and more. Activewear brands like ADIDAS, JELLY BEAN, NIKE, PUMA and SPEEDGEAR also offer athleisure wear for little tykes. To top it all off, famous Japanese brand HYSTERIC MINI has opened an exclusive shop with a special collection just for ZEN COOL KIDS.
Check out this new family-friendly phenomenon that only has your kids’ interests at heart. ZEN COOL KIDS on the Level 6 of ZEN Department Store is all about fun activities, cool toys and a whole lot of happiness. Stay tuned for the launch of Play Land in the near future.
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