The wait is over! ZEN introduces ZEN Beauty, a new zone where you can enjoy world-class beauty experiences
Why visit ZEN Beauty
• Completely new and revamped look
• A new world-class retail experience in Bangkok
• A unique vertical space set-up that features the concept of ‘Maximize Design,’ in which each brand expresses its identity through creative counter design—the first in Thailand
• A variety of makeup, skincare and fragrances by premium beauty brands from around the world
• A Beauty Digital Movement that updates you on the latest beauty trends via gigantic LED screens
ZEN Department Store, led by its president, Natira Boonsri, presents the new and improved ZEN Beauty, a ‘World-class Beauty Landmark’ for all beauty lovers on the level 1 of the luxe department store.
ZEN Beauty welcomes beauty lovers to experience a vertical space that features a ‘Maximize Design’ concept, which allows brands to decorate their counters as they wish and to be as creative as they please. The 3,000-square-meter space is sectioned into zones that present world-class beauty products, from makeup to skincare to fragrances, by over 130 premium brands from around the world. The latest beauty innovations are also offered.
Digital technology is introduced to enhance the experience, with LED screens displaying the latest beauty trends across the globe.
Start off the fun at the DIOR BACKSTAGE STUDIO, which features a sleek black counter, purple lighting and a large LED screen. The space offers the opportunity to experience how it’s like to go backstage at a world-class fashion show. A lipstick bar offers over 1,000 different lipsticks, while a modern display case—the largest in the world—dazzles with the venerable French brand’s skincare and fragrance offerings. In the near future, you can have fun with the Backstage Live Wall, which connects you to the world of DIOR online.
Fans of CHANEL can check out the season’s latest makeup must-haves, such as LES BEIGES DE CHANEL pressed powder for natural flawless skin, LES BEIGES HEALTHY GLOW GEL TOUCH FOUNDATION for a radiant complexion, and LES BEIGES HEALTHY GLOW SHEEK COLOUR STICK for a silky, second-skin finish.
At SHISEIDO, sleek, minimalist design and Omotenashi-style service warmly welcomes everyone to experience premium Japanese beauty.
JO MALONE LONDON offers a magical gift set inspired by Cubism and created by British designer Jonathan Saunders.
The LA MER counter is designed around a ‘Sea to Skin’ concept befitting the brand’s legendary status.
The counter of TOM FORD BEAUTY features a timeless design that incorporates sleek and sophisticated marble and wood decorated with red, white and black details.
SHU UEMURA celebrates its new counter with Rouge Unlimited, a lightweight lipstick in 38 dazzling colors inspired by the vibrance of Tokyo.
CLÉ DE PEAU BEAUTÉ designs its space following ‘The Radiance,’ a concept inspired by the shiny, jewel-like packaging of its Radiance Trio range. The gallery showcases the products in a simple yet elegant design.
AESOP exudes relaxing grandeur with hardwood and powder-coated metals. The Australian skincare brand decorates its counter with gold details and greenery to reflect a tropical vibe.
FRESH brings together inspirations linked to the brand’s definitive principles—art, emotions and experiment—to deliver a unique feel.
URBAN DECAY lets you discover your wild side in a shop-in-shop set-up that features funky design and a ‘Beauty with an Edge’ concept.
You can also indulge in timeless beauty from influential brands such as BENEFIT, BIOTHERM, BOBBI BROWN, BSC, BURT’S BEES, CLARINS, CLINIQUE, COVERMARK, DII, ESTÉE LAUDER, GIVENCHY, GUERLAIN, ILLAMASQUA, KANEBO, KATE, KIEHL’S, KOSÉ, LANCÔME, LANEIGE, LAURA MERCIER, L’OCCITANE, L’ORÉAL PARIS, MAC, MAKE UP FOR EVER, MAMONDE, MISTINE, NARS, NYX, ORIGINS, REVLON, SEACRET, SISLEY, SK-II, SNAIL WHITE, SULWHASOO, TBC, THE BALM, THE BODY SHOP, THREE, and YVES SAINT LAURENT BEAUTÉ.
Explore the new and improved ZEN Beauty to get the latest trend updates, check out popular new items, and enjoy exclusive services and special promotions. ZEN Beauty is located on level 1, ZEN Department Store.
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