Imaginary World

The new ZEN COOL KIDS presents a kingdom of imagination for chic children and their equally stylish parents.

The world of kids is filled with fun, laughter and imagination. ZEN, led by Managing Director Natira Boonsri, has transformed their children’s department on the 6th floor into ZEN COOL KIDS, a paradise for little ones that’s packed with creative toys and colorful items from over 200 leading brands.             

After a 10-month renovation, ZEN COOL KIDS is ready to welcome children to a land of imagination. Sprawled across 4,000 square meters and decked out in pastel hues, the space is designed to be unique and suitable for imaginative children of all ages. The walls and surfaces at ZEN COOL KIDS depict cute animal characters illustrated by Yossanan ‘Suntur’ Wuthikornsombatkul who was inspired by theme ‘The Animal Party.’ Welcoming children and families are a pink friendly elephant, a kind dinosaur, a sweet bunny, a happy dolphin, a cheerful penguin and a clever monkey. ZEN has also selected cool pieces of art for children to take pictures with.


ZEN COOL KIDS also presents fun and creative activities in various zones. Kids can run and climb to their content at the ZEN Tree House or make new friends at the ZEN School Bus. They can test their imagination by putting together LEGO blocks or explore their artistry at ZEN Creative. Little bookworms can check out the Book Corner, which stocks picture books, development books and children’s stories from various publishers. In the shopping section, boys, especially, will love browsing through shelves stocked full with superhero figurines, planes, and cars. Little misses, on the other hand, will certainly adore the Build-A-Bear Workshop, a concept put together by the Discovery Store. At this zone, kids can personalize their own teddy bear (there are more than 40 types of bears to choose from), choosing the doll’s stuffing, clothing, voice and name. After they’ve exhausted all the activities at ZEN COOL KIDS, little sirs and misses can take photos at the Smile For Me corner before heading home.


ZEN COOL KIDS also has a selection of babies’ clothes and post-natal products for parents who only want the best for their newborns. The Little Natural & Organic corner displays all things natural for babes by brands such as ANTHOKID, EVOLI, PUFFGUIN, LEMOON, ENFANT, KHUN, BAYBEE ORGANICS and CHICCO.


Stylish parents with equally stylish tots will find inspiration from a selection of Thai and international brands for kids, such as GUCCI KIDS, ARMANI JUNIOR, KENZO KIDS, PAUL SMITH JUNIOR, RALPH LAUREN, LACOSTE KIDS, DIESEL, CPS, LEE,  AIIZ BABY, DISNEY JEANS, GINGERSNAPS, GUESS, LITTLE RENOWN, MIKI HOUSE, PAUL FRANK, PRETTY G, SANRIO and more. Activewear brands like ADIDAS, JELLY BEAN, NIKE, PUMA and SPEEDGEAR also offer athleisure wear for little tykes. To top it all off, famous Japanese brand HYSTERIC MINI has opened an exclusive shop with a special collection just for ZEN COOL KIDS.

Check out this new family-friendly phenomenon that only has your kids’ interests at heart. ZEN COOL KIDS on the 6th floor of Zen Department Store is all about fun activities, cool toys and a whole lot of happiness. Stay tuned for the launch of Play Land in the near future.


Find out more at Tel. +66-2100-9999